Purefactor Treatments contains hyaluronic acid, sealing in moisture penetrated into hair while shampooing. Carrot extract and hydrolytic silk repair the internal cuticle shaft and retains the colour. A thin veil of cuticle protect polymer (PB51) covers the surface of the hair to protect the hair and prevent the external cuticle from damage.
The Purefactor Series actively utilise the heat generated by a dryer. Amino acid reacts on the dryer heat to repair the internal cuticle shaft and prevent premature colour loss.