Vitality’s Zero Colour Ammonia-Free 100ml
THE NEW VITALITY’S ZERO COLOUR AMMONIA-FREE FORMULA EMBRACES THE VEGAN PHILOSOPHY AS A MORE RESPONSIBLE STANCE IN THE WORLD WE LIVE IN.
Ethical consumption and veganism such as healthy living, counter-culture, and animal rights has become a global phenomenon. VITALITY’s ZERO VEGAN has renewed it’s formula which embodies a more ecological conscience and emphasis onto sustainable consumption. Hence, committing to respecting the planet and the beauty of women.
3 PILLARS OF THE ZERO COLOUR TECHNOLOGY:
1. DIAMOND SKIN PROTECTION | REDUCES THE RISK OF IRRITATION AND ALLERGIC REACTIONS
DSP is an organic compound with hydrating properties that helps protect the scalp from the aggressiveness of colourants, without altering their effectiveness.
2. SHINE COMPLEX | BRIGHT AND MULTI-FACETED FULL COLOUR
A mix of active principles that lends extraordinary shine to hair and ensures long-lasting colour.
3. SWEET PROTECTION | DELICATE RECONSTRUCTION
Vitality’s Zero Colour consists of vegetable protein complex with reconstructing properties and delicate surfactants that polish the hair by forming a film around it.
VITALITY’S MANAGES THE ENTIRE PRODUCTION CHAIN, FROM FORMULATION TO MANUFACTURE.
250 formulas created in Vitality’s laboratories to strike the right balance between ingredients and colourants.
Over 1,000 tests performed by Vitality’s Technical Centre to achieve bright and multi-faceted full colour.
Safe and effective formulas thanks to in-vitro testing of their irritating power on the skin.
VITALITY’s ZERO COLOUR IS A HAIR COLOUR CREAM MEANT FOR PROFESSIONAL USE ONLY. The hair colourants in this product may cause severe allergic reactions, so please do not apply onto sensitive, irritated, and damaged scalp. Temporary Black Henna Tattoos may also increase the risk of allergy.
Please perform a skin sensitivity test prior to each application of this product.
*For best results, please combine VITALITY’s ZERO COLOUR with VITALITY’S ZERO VEGAN ACTIVATOR*