Natural Look was initially established as a humble salon in 1954 in Adelaide, South Australia. It has grown into a global hair and beauty manufacturer. Natural Look Australia founder, Arturo Taverna, grew his business to become what it is today. It is one of the largest manufacturers of professional hair care and beauty products in Australia.

The inspiration behind Natural Look’s Brands comes from Arturo’s perceived lack of perfection in the products he used in his salons. His vision is to create products that are unmatched by others at affordable prices.

Its products are Australian Made and are cruelty-free, Paraben, Sulphate and Petrochemicals free.

The keyword in their manufacturing processes is sustainability and environmental friendly.